Marketing and communications has developed exponentially in recent years. At MUM, we offer cover to most media businesses, from advertising agencies, marketing and PR consultants to publishers, broadcasters and multimedia businesses.
Along with the IT industry, media risks used to be treated as ‘Miscellaneous’ but, as the marketing and communications industry has developed worldwide, so the understanding of the insurance market has improved so that media businesses can be adequately protected. At MUM, we treat media as a class of its own. We offer media businesses a policy that has addressed two key areas of specific concern:
- The fact that a client will often simply refuse to pay rather than make a claim
- The fact that the media professional will often know about the problem before the client, enabling the problem to be solved without the client even knowing and avoiding the expense and reputational risk of a public dispute.